The tiger master

The tiger master

Andrew Chapman explores Jamrach's Emporium, run by Victorian London's most remarkable animal dealer, who had a flair for publicity

Andrew Chapman, Editor of Discover Your Ancestors Periodical

Andrew Chapman

Editor of Discover Your Ancestors Periodical


At Tobacco Dock in Wapping, East London there’s a striking statue/sculpture depicting a boy looking awestruck at a tiger, which has a threateningly raised paw. Here’s what the caption under is companion statue of a bear says:

Over a hundred years ago on what was then called Ratcliffe Highway near to this spot stood Jamrach’s Emporium. This unique shop sold not only the most varied collection of curiosities but also traded in wild animals such as alligators, tigers, elephants, monkeys and birds… The animals were housed in iron cages and were well looked after until they were bought by zoological institutes and naturalist collectors.

And under the boy and tiger it reads:

In the early years of the nineteenth century a full grown Bengal tiger, having just arrived at Jamrach’s Emporium, burst open his wooden transit box and quietly trotted down the road. Everybody scattered except an eight year-old boy, who, having never seen such a large cat, went up to it with the intent of stroking its nose. A tap of the great soft paw stunned the boy and, picking him up by his jacket, the tiger walked down a side alley. Mr. Jamrach, having discovered the empty box, came running up and, thrusting his bare hands into the tiger’s throat, forced the beast to let his captive go. The little boy was unscathed and the subdued tiger was led back to his cage…

Now, the tale as told there turns out to be fanciful at best and based on Jamrach’s own exaggerated account – and my efforts to push back through time to the origins of the story (see box) reveal numerous inconsistencies and embellishments. But Jamrach and his emporium offer a fascinating window into a corner of Victorian London’s social history, thanks to contemporary accounts, one of which in particular I will share here.

boy and the tiger at Tobacco Dock
The statue of the boy and the tiger at Tobacco Dock Matt Brown

Johann Christian Carl Jamrach was born in Germany in 1815. By his own account his father was chief of the Hamburg river police and used his connections with sailors to start trading in wild animals. The son – who became Charles on coming to England in the 1840s – then developed this business and became London’s leading dealer in wild animals. He set up shop in the East End, with Jamrach’s Animal Emporium at Nos 179/180 on what was the notorious Ratcliffe Highway (scene of some gruesome murders in 1811, and widely known as a den of crime) – now just ‘The Highway’ – as well as keeping a menagerie in Betts Street and a warehouse in Old Gravel Lane, both nearby. Charles Jamrach became renowned throughout the second half of the 19th century for his trade, and is mentioned in passing in Dracula and other literary works. He supplied animals to showmen P.T. Barnum and George Wombwell and was clearly the go-to gentleman for exotic fauna – with a touch of the showman himself. Whether the animals were as ‘well looked after’ as the plaque above suggests is another matter – one contemporary account I’ve found suggests regular use of crowbars to subdue the beasts, and even a specialised tomahawk to tame the rhinos.

Jamrach’s Animal Emporium
Jamrach’s Animal Emporium in 1887

While any animal lover couldn’t fail to be concerned at the conditions these creatures would have been kept in, it’s hard not to be fascinated by this whole business. In fact, numerous journalists of the time were equally intrigued, and newspaper reports abound with eager reporters visiting Jamrach’s various East End premises (you can read one such account from Good Words online here  ).

Another enthralled observer was the local vicar for the parish of St George’s-in-the-East, one Reverend Harry Jones. I’m indebted to the parish website for details of his life (stgitehistory.org.uk): he was born in Suffolk (his father was a vicar too) in 1823, studied at Cambridge, and was a vicar in Westminster before moving to St George’s in 1873 – a transition reflected in the title of his 1875 book East and West London. A 1912 account describes him as ‘a broad-minded, generous man, big and strong, and of imposing appearance, and he was also a man of peace’. As well as his London memoir, he wrote travel books about the Alps, America and the Middle East – and even some children’s books. He died at the very end of 1900.

In East and West London, Jones gives us a lively account of ‘Mr. Jamrach, whose beasts are my parishioners’ and his emporium from the perspective of a near neighbour, and here it is…

The vicar’s visit, 1887
…I suppose that there is no other place in the world where a domesticated parson could ring his bell and send his servant round the corner to buy a lion. Had I a domestic capable of discharging such an errand, and a proper receptacle in which to put the article when brought home, I could indulge the whim for a lion at five minutes’ notice. My near neighbour, Mr. Jamrach, always keeps a stock of wild beasts on hand. Anyhow, if he happened to be out of lions, I should be sure of getting a wild beast of some sort at his store. A little time ago one of our clergy, who knows of almost everything going on in the parish, happened to remark to me that Mr. Jamrach’s stock was low. He had just looked in, and the proprietor said he had nothing particularly fresh then, only four young elephants and a camelopard, beside the usual supply of monkeys, parrots, and such small deer.

The wild beasts are kept in Betts Street, within a bow shot of my door, but the shop in Ratcliff Highway is always full of parrots and other birds. The attitudes and gestures of those exposed for sale are always curious and sometimes comical. I was much struck the other day with the pose and expression of a posse of owls on view. They sat side by side full of thoughtful silent wisdom, with just a twinkle of possible humour in their eyes, like judges in banco; while in an oblong recess within the shop beyond them there were twenty-four large and perfectly white cockatoos standing in two precise rows, shoulder to shoulder, and giving out their best notes, exactly like a surpliced choir. In another room were two thousand parroquets flying loosely about, or clustering like flies upon the window frames in ineffectual attempts to get out. The incessant flutter of this multitude of captives filled the air of the apartment so thickly with tiny floating feathers that they settled on our coats like flakes of snow. We came out powdered. The twitter in the room was, of course, incessant and importunate. There is a great demand for talking parrots. Mr. Jamrach always has orders in his books for more than he can supply. The parrots kept in stock are all young and unlearned. They look like the rest, but education marks the difference in the world of birds as in that of men.

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The selling value of wild beasts varies very much. You must pay about £200 for a royal tiger, and £300 for an elephant, while I am informed you may possibly buy a lion for £70, and a lioness for less. But a first-rate lion sometimes runs to a high figure, say even £300. Ourang-outangs come to £20 each, but Barbary apes range from £3 to £4 apiece. Mr. Jamrach, however, keeps no priced catalogue of animals, but will supply a written list of their cost if needed. He does not, moreover, ‘advertise,’ so much as royally ‘announce’ his arrivals. Certain papers in London, Paris, Berlin, and Vienna, occasionally contain a bare statement that such and such beasts and birds are at ‘Jamrach’s,’ no address being given. He has customers in all the Zoological Museums in Europe, and the Sultan has been one of the largest buyers of his tigers and parrots…

Mr. Jamrach has great and, I suppose one might say, mystic power with beasts. His business, though, is not confined to the animals of the earth and the air. You may find curious products of the water in Mr. Jamrach’s back-room. I especially recollect a vessel of telescope fish from Shanghai, queer little creatures with eyes starting out of their heads like the horns of a snail. These were on their way to the Brighton Aquarium.

[A species of sea snail, incidentally, was named after Jamrach. Brighton Aquarium had opened in 1872, and is now the world’s oldest. ]

Besides the store of birds, beasts, and fishes, there is a collection of all sorts of heterogeneous things from all parts of the world—armour, china, inlaid furniture, shells, idols, implements of savage warfare, and what not. Mr. Jamrach not only collects in comparative detail, but does not overlook the promising purchase of a whole museum. Some time ago he brought one in the lump from Paris. No wonder that the Ratcliff Highway is visited by many with money in their pockets for the purchase of antiquities and curiosities. From what I have seen I fancy that sometimes a good judge of these things can pick up a bargain here.

Beside that of Mr. Jamrach’s, we have divers shops for the sale of birds, especially parrots, and I imagine that many a sailor turns his collection of foreign curiosities into money within the limits of St. George’s. {

For more first-hand snapshots from history, see gethistories.com

Yesterday, between twelve and one o’clock at noon, the inhabitants of St. George’s-in-the-East (alias Ratcliff-highway), were suddenly thrown into a state of the utmost alarm in consequence of the escape of a large tiger from the warehouse of Mr. Jamrach… whereby a boy, named John Wade, aged five years, was very seriously injured, and other parties’ lives were placed in great jeopardy…
The tiger appeared to be in a state of madness, and ran along the pavement in the direction of Ratcliff-highway, where it seized the little boy, John Wade, by the upper part of the right arm. The enraged animal was followed by Mr. Jamrach and his men several yards, when the former obtained possession of a crowbar and struck the tiger upon the head and nose, which caused it to relinquish its hold. In the meanwhile ropes were procured, and the savage beast was secured and dragged into the premises, where it was firmly fastened up by the keepers.
The poor boy was raised up by Stewart, the police-officer, in a state of great suffering, with two severe lacerated wounds on the arm and right side of the face, and it was quite a miracle he was not torn to pieces…

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